Elevating Brands and Integrated Marketing Programs.

Helping you tell your story and make meaningful connections while generating the results you need.


Creating and delivering the right messages, in the right place, at the right time.

At Wingspan Communications, we believe in the power of words to start a conversation, educate audiences and engage customers. If you’re struggling to meet the demands of your content marketing program, leverage the power of digital marketing, create and implement an influencer marketing campaign, or build an engaged audience across your social media platforms, we can deliver results for you.

Doing what we love. Loving what we do.


Defining, creating and amplifying content to foster engagement and fill your sales pipeline.


Attracting, converting, closing and delighting your ideal customer.


Helping you to get and stay social with your audiences by building and executing plans that are integrated with all of your marketing efforts.


Ensuring your brand is being utilized to its fullest potential.


Finding compelling ways to engage your customers and stakeholders in a world inundated with messages.


Making sure that today’s marketing technology works effectively for you and is the right fit for your business.


What it’s like to work with us.

“I’ve worked with Kate since 2010 and found her to be a great partner, project manager and practitioner. She’s an exceptional writer and editor with the ability to tailor content to any medium. Her attention to detail, dependability and strong work ethic mean that you can count on her to deliver, every time.”

Wingspan Testimonial Tracy Shilobrit

Tracy Shilobrit
Meta4 Marketing & Communication

“Kate has been a great partner for our agency. Her knowledge in several industries and marketing expertise has been perfect for our inbound marketing campaigns. Kate has a passion for strategy and content and it shows through in her work.”

Wingspan Testimonial Steve James

Steve James
Stream Creative

“Since 2008, Kate has served as an integral member of my marketing team, facilitating marketing strategy and planning, program development and implementation, sponsorships, events and more. Whether it’s managing the details of a campaign throughout our distribution channel, negotiating a sponsorship agreement, or coordinating and running VIP customer events, Kate always delivers an exceptional experience.”

Wingspan Testimonial Vickie Lehar

Vickie Lehar
Senior Marketing Manager
Brake Parts Inc.


We’ve worked with some great brands. Isn’t it time we work together?

All Saints Healthcare
Buelow Vetter Buikema Olson and Vliet
Wingspan Carle Foundation Hospital
Wingspan CNH Global
Dana Corporation
Wingspan Grainger
Jeff Gordon Children’s Foundation
Lad Lake
Wingspan MAHLE
Marquette University
Medical College of Wisconsin
Wingspan Meta4
Ministry Health Care
New Holland Construction
Wingspan NUCAP
Snap-on Tools
STIR Advertising and Integrated Messaging
Stream Creative
United Way of Racine County
WIX Filtration Products

Let’s get acquainted.

Kate Johnson

Kate Johnson

Content, Marketing and
Public Relations Consultant

As the chief strategist, content marketer and PR practitioner at Wingspan Communications, Kate enjoys collaborating with clients to help them meet the endless demand for smart content, leverage marketing technology, and effectively build and engage with audiences wherever they gather.

The Inbound Marketing Method

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More Than a New Logo: How Branding Makes Connections

According to a recent study from Deloitte Digital, 76 percent of consumers who said they felt a relationship with a brand said they continued to use that brand for four years or more because of the trust they have in it. In other words, brands were able to make an emotional connection with their customers that lasted for years. When the consumer sees a new product or service, almost 60 percent of them are more likely to buy the new product from a brand they…

How a Communications Reboot will Help You Restart After COVID-19…or Any Crisis

While there’s plenty of disagreement across the country as to when we should reopen businesses and allow people to move freely in public, that conversation is centered around timing. Ultimately, business owners will have to await the decisions of the lawmakers in their jurisdictions before reopening. However, there’s one thing that none of us disagree about: once we do start ramping back up again, how we approach our customers, leads, vendors, and stakeholders (both figuratively and literally) must look a…

Communicating During a Crisis

To say the last several weeks have been challenging for everyone would be an understatement. As most of us have had to change not only the way we work, but also how we carry out our everyday lives, businesses have also had to change how they communicate with their customers and with the public.  Many companies had no idea how to respond to the current situation. Some froze and did nothing; others went with a “something is better than nothing” approach,…

Are You Committing Any of These 7 Deadly Website Sins?

If your website is failing to deliver the visitors, leads and customers needed to help your business grow and thrive, you could be unintentionally committing one or more of what we refer to as the seven deadly website sins. But, will saving your site require a minor tune-up or an all-out overhaul? Let’s take a closer look. 1. Your Site Doesn’t Utilize Contemporary Design As the old saying goes, you only get one chance to make a first impression and, in the…

We partner with agencies and organizations to identify what’s truly meaningful in a brand, craft compelling brand messaging, engage with your customers and prospects in the right place, at the right time and deliver results.

What can we do for you?
Contact Us

32900 S. Lakeshore Drive
Burlington, WI 53105
Phone: 262-210-5804
Email: info@wingspancommunications.com