Wingspan Communications Blog

The Inbound Marketing Method

When people think about marketing and advertising as an industry, some of the first things that come to mind are the cool Madison Avenue vibes of Mad Men or a complete flip of that image into the annoying, intrusive, often deceptive ads creeping around on the internet. Plus, as alluring as the mid-century characters on TV were, they were hardly depicted as honest and forthright in their dealings. A survey of the modern opinion of advertising found that 91 percent of people said ads…

More Than a New Logo: How Branding Makes Connections

According to a recent study from Deloitte Digital, 76 percent of consumers who said they felt a relationship with a brand said they continued to use that brand for four years or more because of the trust they have in it. In other words, brands were able to make an emotional connection with their customers that lasted for years. When the consumer sees a new product or service, almost 60 percent of them are more likely to buy the new product from a brand they…

How a Communications Reboot will Help You Restart After COVID-19…or Any Crisis

While there’s plenty of disagreement across the country as to when we should reopen businesses and allow people to move freely in public, that conversation is centered around timing. Ultimately, business owners will have to await the decisions of the lawmakers in their jurisdictions before reopening. However, there’s one thing that none of us disagree about: once we do start ramping back up again, how we approach our customers, leads, vendors, and stakeholders (both figuratively and literally) must look a…

Communicating During a Crisis

To say the last several weeks have been challenging for everyone would be an understatement. As most of us have had to change not only the way we work, but also how we carry out our everyday lives, businesses have also had to change how they communicate with their customers and with the public.  Many companies had no idea how to respond to the current situation. Some froze and did nothing; others went with a “something is better than nothing” approach,…

Are You Committing Any of These 7 Deadly Website Sins?

If your website is failing to deliver the visitors, leads and customers needed to help your business grow and thrive, you could be unintentionally committing one or more of what we refer to as the seven deadly website sins. But, will saving your site require a minor tune-up or an all-out overhaul? Let’s take a closer look. 1. Your Site Doesn’t Utilize Contemporary Design As the old saying goes, you only get one chance to make a first impression and, in the…

Is Your Brand Messaging Still Aligned?

If your current brand elements don’t accurately convey the great things your customers say about working with you, represent the positive experiences your employees share with their friends or generate leads and revenue for your organization, it’s possible that you’re creating brand confusion through misalignment of your sales and marketing messages. As your business, products, services, and customers evolve, it’s vital to review essential elements in your marketing toolkit. In some cases, this means revisiting all aspects of an organization’s brand, including…

3 Reasons Why Guest Blogging is Essential for Today’s PR Programs

It’s likely that you already know that guest blogging is a compelling way to foster brand awareness, make meaningful connections, build strong relationships and generate traffic to your website. But what you may not realize is that guest blogging is one of the most critical elements to include in a modern and effective public relations plan. If you’re on the fence about implementing guest blogging for your business, you’re struggling to sell the value of it to your leadership, or…

Stop Paying the High Cost of a Low Performing Website

If your website isn’t delivering the visitors, leads and customers your organization needs to be successful, it’s likely that your virtual front door not only needs a little work, but it could actually be costing you business. But, have you given much thought to the true cost that an underperforming site has on your business? If Your Customers Can’t Find You, They Can’t Buy From You There can be several reasons why your ideal customers are not reaching your site, but in…

Social Media Conversation Starters

One of the things we often hear from current and prospective clients who have either not yet joined the conversation on social media, or who are struggling to maintain a regular presence on key channels is, “We’re not sure we have much to talk about.” However, millions of people engage “socially” every day to research and purchase the products and services they need. We understand that sometimes businesses aren’t comfortable jumping into what feels to them like uncharted territory, which…
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How to Make Authenticity the Heart of Your Brand

Think about the brands that you love. You know, the ones that you just can’t live without. It could be a cup of coffee or tea that delivers more than just a pick-me-up, a car that transforms your daily commute, a line of clothing that always makes you look your best, or a food delivery service that takes the guesswork out of preparing quick and healthy meals. There’s a reason why you hold these brands in high regard, and how…

We partner with agencies and organizations to identify what’s truly meaningful in a brand, craft compelling brand messaging, engage with your customers and prospects in the right place, at the right time and deliver results.

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Burlington, WI 53105
Phone: 262-210-5804
Email: info@wingspancommunications.com