Wingspan Communications Blog

red-hearts-brand-authenticity

How to Make Authenticity the Heart of Your Brand

Think about the brands that you love. You know, the ones that you just can’t live without. It could be a cup of coffee or tea that delivers more than just a pick-me-up, a car that transforms your daily commute, a line of clothing that always makes you look your best, or a food delivery service that takes the guesswork out of preparing quick and healthy meals. There’s a reason why you hold these brands in high regard, and how…
content-marketing-underperforming

6 Reasons Why Your Content Marketing Program is Underperforming

As marketers, we spend an incredible amount of time, effort, energy and resources creating content and lead-generation campaigns. But sometimes, our efforts fall short of delivering the brand awareness, leads and conversions we need. But why? If your content marketing program isn’t working or you’re struggling to experience the results and leads you anticipated, here are a few elements that may be slowing your lead-generation machine down. You Don’t Have a Content Strategy The foundation of every successful content marketing…
frustrated-brand-experience

Does Your Brand Experience Need Work?

As marketers and brand builders, we are fiercely protective of our organizations and the customers we serve. Whether it’s striving to provide value at every turn, demonstrating transparency and authenticity or contributing meaningfully to the causes that matter to our stakeholders, we are the guardians of our corporate promise. But, if you feel as though you’re spending a considerable amount of time, effort and energy battling misconceptions about your brand, or that it seems as though your audience doesn’t fully…
Wingspan 2018 Marketing Technologist

The Rise of the Marketing Technologist

With data and analytics driving virtually every aspect of business today, you don't have to look far to see the impact that technology is having on marketing efforts in organizations both large and small.

Wingspan 2018 Marketing Trends

For Those About to Rock These 2018 Marketing Trends, We Salute You

It’s that time of year again. Time to look ahead at all of the trends and technology that have the potential to turn mere marketers into megastars.

We partner with agencies and organizations to identify what’s truly meaningful in a brand, craft compelling brand messaging, engage with your customers and prospects in the right place, at the right time and deliver results.

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