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The Inbound Marketing Method

When people think about marketing and advertising as an industry, some of the first things that come to mind are the cool Madison Avenue vibes of Mad Men or a complete flip of that image into the annoying, intrusive, often deceptive ads creeping around on the internet. Plus, as alluring as the mid-century characters on TV were, they were hardly depicted as honest and forthright in their dealings. A survey of the modern opinion of advertising found that 91 percent of people said ads…

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Social Media Conversation Starters

One of the things we often hear from current and prospective clients who have either not yet joined the conversation on social media, or who are struggling to maintain a regular presence on key channels is, “We’re not sure we have much to talk about.” However, millions of people engage “socially” every day to research and purchase the products and services they need. We understand that sometimes businesses aren’t comfortable jumping into what feels to them like uncharted territory, which…

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red-hearts-brand-authenticity

How to Make Authenticity the Heart of Your Brand

Think about the brands that you love. You know, the ones that you just can’t live without. It could be a cup of coffee or tea that delivers more than just a pick-me-up, a car that transforms your daily commute, a line of clothing that always makes you look your best, or a food delivery service that takes the guesswork out of preparing quick and healthy meals. There’s a reason why you hold these brands in high regard, and how…

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6 Reasons Why Your Content Marketing Program is Underperforming

As marketers, we spend an incredible amount of time, effort, energy and resources creating content and lead-generation campaigns. But sometimes, our efforts fall short of delivering the brand awareness, leads and conversions we need. But why? If your content marketing program isn’t working or you’re struggling to experience the results and leads you anticipated, here are a few elements that may be slowing your lead-generation machine down. You Don’t Have a Content Strategy The foundation of every successful content marketing…

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frustrated-brand-experience

Does Your Brand Experience Need Work?

As marketers and brand builders, we are fiercely protective of our organizations and the customers we serve. Whether it’s striving to provide value at every turn, demonstrating transparency and authenticity or contributing meaningfully to the causes that matter to our stakeholders, we are the guardians of our corporate promise. But, if you feel as though you’re spending a considerable amount of time, effort and energy battling misconceptions about your brand, or that it seems as though your audience doesn’t fully…

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We partner with agencies and organizations to identify what’s truly meaningful in a brand, craft compelling brand messaging, engage with your customers and prospects in the right place, at the right time and deliver results.

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32900 S. Lakeshore Drive
Burlington, WI 53105
Phone: 262-210-5804
Email: info@wingspancommunications.com