If your current brand elements don’t accurately convey the great things your customers say about working with you, represent the positive experiences your employees share with their friends or generate leads and revenue for your organization, it’s possible that you’re creating brand confusion through misalignment of your sales and marketing messages. As your business, products, services, and customers evolve, it’s vital to review essential elements in your marketing toolkit. In some cases, this means revisiting all aspects of an organization’s brand, including…